An operator's problem.
An engineer's answer.
In 2021, co-founder Karim Al-Rashid was running a 12-unit jet ski operation in Dubai Marina. Business was consistent, but growth was flat. Every time he tried to raise prices, customers balked. Every experience looked exactly like every competitor's.
He took the problem to marine systems engineer Nadia Voss, who at the time was working on composite hull technology for offshore racing teams. The conversation started with: "What would a jet ski look like if it was designed by Ferrari's engineers, not a marine committee?"
"We didn't want to make a better jet ski. We wanted to make a jet ski obsolete."— Karim Al-Rashid, Co-Founder & CEO
Eighteen months of prototyping, five hull iterations, and one successful trial season later — the Super Water Car Sport entered commercial production in Q3 2023.
The Idea
Karim and Nadia meet in Dubai. First sketches for a supercar-bodied watercraft designed for rental economics.
R&D & Prototyping
5 hull iterations. CF-ABS composite selected. First full-scale running prototype completed Q4.
Pilot Operations
3 rental centres run trial season. Avg rental rate: $380/hr. Operator feedback shapes Fleet Pro design.
Full Lineup Launch
GT and RS released. Fleet Pro enters production. Deployments expand to UAE, Mediterranean, Southeast Asia.
Global Expansion
Active fleet deployments across 14 countries. Super Water Car fleet management platform launched. Series A funding closed.